This logo I was mimicking the idea behind the other logo that was used earlier by the company. I wanted something fresh and bright. The blue was used because it pops and it also is a calming color which makes the message have a happier feel to it. The thought bubble shows the ability to keep the short saying on your mind even when things get heated.
Ooh, I really like this one. I wish the text filled up the space in the bubble a little more though.
ReplyDeleteIs there suppose to be a "sex" metaphor to the "i" going through "e"? I like that but I would bring that down a little.
ReplyDeleteI would like to see it more thought bubblish.
I like this idea though the text could be worked on a bit as far as how it fills the bubble (as Jessica said).
ReplyDeleteIm not personally sold on the blue, but I understand your reasoning. The "safe" part really gets through with the "clean" looking blue and white text, but Im not sure how much "sexy" is there.
I think this works for a youthful demographic- it feels very nickelodeon.
ReplyDeleteI'd like to see more iterations, using the same blue bubble, but moving the text around, changing fonts.
"The way the text overlaps and becomes as one is interesting and the color catches my eye.
ReplyDeleteIt's kinda like reminding myself.. hey.. safe IS sexy...