Planned parenthood is an organization that helps to spread the idea of using birth control during all sexual activity. They also provide more affordable health care for women that are already pregnant or suspect that they are pregnant. They also provide first and second trimester abortions, the plan b pill, and early detection pregnancy tests. They have worked hard to bring the idea of safe sex to everyone and not just relying the message of abstinence. After seeing some of the past design and even going through the layout of their website the company tends to lean towards designs that are more sophisticated and simple. But with the last logo for this campaign it does seem to be geared toward the younger audience and has a more youthful flare to it.
Safe is sexy
Safe is sexy is a way to show the public that safe sex is better than unprotected sex. The idea for my design for pp is to have something simple but still youthful kinda like the skate logo. The message needs to be relaying the message that this is not something that needs to be taken lightly. The logo needs to be easily recognized and needs to be able to be place in multiple places with the ability to vary in size greatly.
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